In addition to the free oranges, moms and dads were given a Cuties-sponsored parent message piece featuring healthy eating and lunchbox tips as well as a coupon for a future Cuties purchase. Selected PTO and PTA groups received a coupon voucher for approximately 200 free Cuties mandarin oranges, to be hand-delivered to school families at an upcoming event such as a family fitness night or a family movie night where Cuties would make a great healthy snack option for both parents and kids. Schools in specific geographic areas were identified and contacted about their interest in distributing Cuties samples and coupons to parents and kids at PTO- and PTA-hosted school-family events. School Family Media’s proprietary database of PTO and PTA groups provided Cuties with a unique channel to increase awareness, product trial, and purchase intent during a key marketing window.

Custom-Targeted Sampling Program Reaches Exactly the Right Parents With a “Better for You” Snack OptionĬuties® California Mandarins wanted to drive awareness and purchases of mandarin oranges during the peak freshness season, in areas where the company had good distribution but wanted to increase sales.

Cuties brand oranges